Tag Archives: advertising
Posted in PEPSI NEXT
INTEL – Say hello to smart TV // Integrated Campaign
Television.
It’s a part of our lives, our history and our nostalgia.
It’s the window though which our world comes into our homes.
It’s the one screen that’s always brought us together.
But times have changed.
We now want a more personal experience that revolves around our
lives and our personal interests, not the networks’ and not by what
technology says we can and can’t do.
And Intel is going to lead the way.
From today’s fragmented world of multiple screens
and toward a new tomorrow.
A tomorrow where the choice between TV and Internet
doesn’t have to be a choice.
A tomorrow where everything we know, everything
we love, is brought together in one place.
Where watching TV becomes channel searching, not channel surfing.
A tomorrow where we can bookmark all of our favorite TV shows
and websites.
Only in a smart TV world can we experience the best of the
Internet and TV, together on the same screen.
Say hello to smart TV.
intel.com/smarttv
Posted in INTEL
U.S. COAST GUARD – Born Ready // Integrated Campaign
Some of us were BORN READY.
We jump right in. We step right off.
We look at the world and see one big green light.
We define our lives by action. Challenges met. Obstacles Overcome.
And we like to be around other people like us.
People who were BORN READY.
The U.S. Coast Guard was BORN READY.
In 1790 we hung out a sign that said, bring it on.
And the calls have never stopped.
We are an armed service.
We are a law enforcement agency.
We are the men and women you look for in your darkest hour.
And the sea invents new ones for us daily.
If you look around you and see a country worth protecting.
If adrenaline is something you can’t live without.
If you are your own captain, but wouldn’t mind serving another.
If you were BORN READY.
Then we might be the right place for you.
Find us.
gocoastguard.com
SCHWINN – Have Fun Out There // Intergrated Campaign
Have fun out there.
There are certain laws of nature that must be obeyed.
Having fun is chief among them.
If we don’t have fun every once in a while, there’s going
to be consequences.
But who will enforce this inalienable fun law?
Who will keep us safe from stress?
Who will stop us from going too fast?
Bike cops, that’s who.
In this campaign, we’ll create two quirky brand ambassadors—
bike cops who ride around town on Schwinns.
They represent our brand values and give citations to the perps who don’t.
They encourage people not to talk on their cell phones during dinner.
They give moving violations to others for rushing to work.
It’s their duty to ensure we slow down and have fun out there.
TV commercials and print will feature the two characters, then drive traffic
to a website where viewers can see full-length webisodes and further
interact with branded entertainment.
Posted in SCHWINN
COSTA RICA – Welcome To Planet Earth // Intergrated Campaign
We think we live on the Earth,
the blue planet, the third rock from the sun.
But in these asphalt jungles and seas of mini-malls,
it’s like we don’t even know what Earth really is.
In fact, it’s like Earth is different planet.
Costa Rica holds 27% of its country in protection
which means that the forests, seas and rivers
are the way they have been since the last ice age.
Therefore visiting Costa Rica is like taking
a spaceship from the planet we know and
landing on planet Earth.
Many people don’t realize that there’s something wonderful
happening in Costa Rica every single day of the year.
Let’s create a living calendar map focusing on the fact that
there’s always something other-worldly happening in Costa Rica
no matter when or where you’d like to go.
Posted in COSTA RICA
Posted in BELVEDERE
Posted in AGENCIES IN ACTION
Agencies In Action // Brandzine
Agencies In Action is a not-for-profit organization whose mission is to coalesce the New York City advertising community behind the cause of alleviating poverty throughout the city. Agencies In Action is comprised of agencies and individuals who believe that poverty can be fought in our neighborhoods through acts of compassion both big and small.
The advertising industry is full of people who thrive on dreaming up solutions to difficult business problems. We are all disciplined organizers, problem solvers, and communicators. Agencies In Action wants to apply these skills and talents to seemingly intractable social problems. We want to use the wealth and creative energy inherent in the advertising industry to help less fortunate New Yorkers get back on their feet.
Though tremendously fun, working in advertising can, at times, seem inconsequential in the grand scheme of things. There are many well-meaning, good-hearted people in this business, yearning to be a force for good in their community and the world. Does this sound like you? Then join with us. Turn your good will and sentiment into action. Together we can make an impact.
Posted in AGENCIES IN ACTION
