Tag Archives: advertising
It’s a part of our lives, our history and our nostalgia.
It’s the window though which our world comes into our homes.
It’s the one screen that’s always brought us together.
But times have changed.
We now want a more personal experience that revolves around our
lives and our personal interests, not the networks’ and not by what
technology says we can and can’t do.
And Intel is going to lead the way.
From today’s fragmented world of multiple screens
and toward a new tomorrow.
A tomorrow where the choice between TV and Internet
doesn’t have to be a choice.
A tomorrow where everything we know, everything
we love, is brought together in one place.
Where watching TV becomes channel searching, not channel surfing.
A tomorrow where we can bookmark all of our favorite TV shows
Only in a smart TV world can we experience the best of the
Internet and TV, together on the same screen.
Say hello to smart TV.
Have fun out there.
There are certain laws of nature that must be obeyed.
Having fun is chief among them.
If we don’t have fun every once in a while, there’s going
to be consequences.
But who will enforce this inalienable fun law?
Who will keep us safe from stress?
Who will stop us from going too fast?
Bike cops, that’s who.
In this campaign, we’ll create two quirky brand ambassadors—
bike cops who ride around town on Schwinns.
They represent our brand values and give citations to the perps who don’t.
They encourage people not to talk on their cell phones during dinner.
They give moving violations to others for rushing to work.
It’s their duty to ensure we slow down and have fun out there.
TV commercials and print will feature the two characters, then drive traffic
to a website where viewers can see full-length webisodes and further
interact with branded entertainment.