U.S. Coast Guard – BORN READY – Integrated Campaign

Some of us were BORN READY.
We jump right in. We step right off.
We look at the world and see one big green light.
We define our lives by action. Challenges met. Obstacles Overcome.
And we like to be around other people like us.
People who were BORN READY.
The U.S. Coast Guard was BORN READY.
In 1790 we hung out a sign that said, bring it on.
And the calls have never stopped.
We are an armed service.
We are a law enforcement agency.
We are the men and women you look for in your darkest hour.
And the sea invents new ones for us daily.
If you look around you and see a country worth protecting.
If adrenaline is something you can’t live without.
If you are your own captain, but wouldn’t mind serving another.
If you were BORN READY.
Then we might be the right place for you.
Find us.

Schwinn – HAVE FUN OUT THERE – Intergrated Campaign

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HAVE FUN OUT THERE

There are certain laws of nature that must be obeyed. Having fun is chief
among them. If we don’t have fun every once in a while, there’s going to be
consequences. But who will enforce this inalienable fun law? Who will keep
us safe from stress? Who will stop us  from going too fast? Bike cops, that’s
who.

In this campaign, we’ll create two quirky  brand ambassadors—bike
cops who ride around town on Schwinns. They represent our brand values
and give citations to the perps who don’t. They encourage people not to talk
on their cell phones during dinner. They give moving violations to others for
rushing to work.  It’s their duty to ensure we slow down and  have fun out there.

TV commercials and print will feature  the two characters, then drive traffic
to a website where viewers can see full-length  webisodes and further interact
with branded entertainment.

Costa Rica – WELCOME TO PLANET EARTH – Intergrated Campaign

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We think we live on the Earth, the blue planet, the third rock from the sun.

But in these asphalt jungles and seas of mini-malls, it’s like we don’t even
know what Earth really is.

In fact, it’s like Earth is different planet.

Costa Rica holds 27% of its country in protection which means that the forests,
seas and rivers are the way they have been since the last ice age. Therefore visiting
Costa Rica is like taking a spaceship from the planet we know and landing on
planet Earth.

Many people don’t realize that there’s something wonderful happening in
Costa Rica every single day of the year.

Let’s create a living calendar map focusing on the fact that there’s always
something other-worldly happening in Costa Rica no matter when or where
you’d like to go.

Belvedere – REVEAL EVERYTHING – Integrated Campaign

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Agencies In Action – Print Posters

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Agencies In Action – Brandzine

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Agencies In Action is a not-for-profit organization whose mission is to coalesce the New York City advertising community behind the cause of alleviating poverty throughout the city. Agencies In Action is comprised of agencies and individuals who believe that poverty can be fought in our neighborhoods through acts of compassion both big and small.

The advertising industry is full of people who thrive on dreaming up solutions to difficult business problems. We are all disciplined organizers, problem solvers, and communicators. Agencies In Action wants to apply these skills and talents to seemingly intractable social problems. We want to use the wealth and creative energy inherent in the advertising industry to help less fortunate New Yorkers get back on their feet.

Though tremendously fun, working in advertising can, at times, seem inconsequential in the grand scheme of things. There are many well-meaning, good-hearted people in this business, yearning to be a force for good in their community and the world. Does this sound like you? Then join with us. Turn your good will and sentiment into action. Together we can make an impact.