Beauty Bar Print Ad from frenzyhunter on Vimeo.
INTEL – Say hello to smart TV // Integrated Campaign
Posted: February 6, 2011 in INTELTags: ads, advertising, art director, campaign, case study, creative director, design, game, Howard Hill, Intel, interactive, Kinney Edwards, las vegas, magazine, new york, penn station, raisa ivannikova, smart TV, time, tribal ddb, writer
Television.
It’s a part of our lives, our history and our nostalgia.
It’s the window though which our world comes into our homes.
It’s the one screen that’s always brought us together.
But times have changed.
We now want a more personal experience that revolves around our
lives and our personal interests, not the networks’ and not by what
technology says we can and can’t do.
And Intel is going to lead the way.
From today’s fragmented world of multiple screens
and toward a new tomorrow.
A tomorrow where the choice between TV and Internet
doesn’t have to be a choice.
A tomorrow where everything we know, everything
we love, is brought together in one place.
Where watching TV becomes channel searching, not channel surfing.
A tomorrow where we can bookmark all of our favorite TV shows
and websites.
Only in a smart TV world can we experience the best of the
Internet and TV, together on the same screen.
Say hello to smart TV.
intel.com/smarttv
U.S. COAST GUARD – Born Ready // Integrated Campaign
Posted: June 7, 2010 in USCGTags: advertising, born ready, campaign, case study, coast, cossette, gocoastguard.com, guard, integrated, linkedin, new york, united states, website
Some of us were BORN READY.
We jump right in. We step right off.
We look at the world and see one big green light.
We define our lives by action. Challenges met. Obstacles Overcome.
And we like to be around other people like us.
People who were BORN READY.
The U.S. Coast Guard was BORN READY.
In 1790 we hung out a sign that said, bring it on.
And the calls have never stopped.
We are an armed service.
We are a law enforcement agency.
We are the men and women you look for in your darkest hour.
And the sea invents new ones for us daily.
If you look around you and see a country worth protecting.
If adrenaline is something you can’t live without.
If you are your own captain, but wouldn’t mind serving another.
If you were BORN READY.
Then we might be the right place for you.
Find us.
gocoastguard.com
SCHWINN – Have Fun Out There // Intergrated Campaign
Posted: May 5, 2010 in SCHWINNTags: ads, advertising, bike, campaign, cossette, design, fun, new york, schwinn
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Have fun out there.
There are certain laws of nature that must be obeyed.
Having fun is chief among them.
If we don’t have fun every once in a while, there’s going
to be consequences.
But who will enforce this inalienable fun law?
Who will keep us safe from stress?
Who will stop us from going too fast?
Bike cops, that’s who.
In this campaign, we’ll create two quirky brand ambassadors—
bike cops who ride around town on Schwinns.
They represent our brand values and give citations to the perps who don’t.
They encourage people not to talk on their cell phones during dinner.
They give moving violations to others for rushing to work.
It’s their duty to ensure we slow down and have fun out there.
TV commercials and print will feature the two characters, then drive traffic
to a website where viewers can see full-length webisodes and further
interact with branded entertainment.
COSTA RICA – Welcome To Planet Earth // Intergrated Campaign
Posted: May 5, 2010 in COSTA RICATags: ads, advertising, campaign, cossette, Costa Rica, earth, integrated, linkedin, new york, planet, travel
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We think we live on the Earth,
the blue planet, the third rock from the sun.
But in these asphalt jungles and seas of mini-malls,
it’s like we don’t even know what Earth really is.
In fact, it’s like Earth is different planet.
Costa Rica holds 27% of its country in protection
which means that the forests, seas and rivers
are the way they have been since the last ice age.
Therefore visiting Costa Rica is like taking
a spaceship from the planet we know and
landing on planet Earth.
Many people don’t realize that there’s something wonderful
happening in Costa Rica every single day of the year.
Let’s create a living calendar map focusing on the fact that
there’s always something other-worldly happening in Costa Rica
no matter when or where you’d like to go.
BELVEDERE – Reveal Everything // Integrated Campaign
Posted: May 5, 2010 in BELVEDERETags: ads, advertising, belvedere, celebrity, cossette, new york, reveal everything, smooth, vodka, website
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AGENCIES IN ACTION // Print Posters
Posted: May 5, 2010 in AGENCIES IN ACTIONTags: ads, advertising, agencies in action, cossette, hunger, kitchens, linkedin, new york, pring, soup, united states
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